THINKTANK

THE LIFE AND TIMES OF STEVE JOBS

THE LATEST CRAZE: SOCIAL MEDIA REVOLUTIONS

WHAT IS ONLINE CENSORSHIP?

- - - - - - - - - - - -

TECHNOLOGY // SOCIAL MEDIA // STRATEGY

THE

ISSUE

Volume 1

$9.95 (IINC. GST)

Social media is changing the world as we know it. Everyday more and more people sign up to different social media servers, including the likes of Twitter, Google+ & Facebook to name a few. This article will look at how social media is taking over our lives.  speaking to a number of professionals in the online industry to get their say. 

Big companies and government agencies are continuously hiring large PR firms to better enhance the image they portray, rolling out billions of dollars each year to get the masses on side.Untitled looks at five PR stunts and strategies that influenced society.

PR STrategies & Strategists that changed the world

- - - - - - -

- - - - - - - - - - - - - - - -

Earth Hour.

Earth Hour started off in 2007 with 2.2 million people turning their lights off in Sydney. A year down the track and this event had gained a global audience with up to 50 million people across 35 countries taking part in the event. Famous landmarks such as the the Eiffel Tower in Parisand The Empire State Building in New York plunged into darkness as the world joined together to raise awareness of climate change issues.

Find out more when you click here

The work of Edward Bernays

Edward Bernays pioneered the use of social sciences as an instrument for public persuasion, he was also nephew of Sigmund Freud.

The American Tobacco Company hired bernays throughout the 1920s to work as their public relations head working on Lucky Strike cigarettes. He sent a group of models to march in the New York City Parade and told the media that women’s rights marchers would light “Torches of Freedom”. Bernays signalled the girls to light their Lucky Strike cigarettes in front of the cameras and shortly after The New York Times printed an article with the heading: “Group of Girls Puff at Cigarettes as gesture of ‘Freedom’”. In doing this, Bernays helped to break the stigma of women smoking in public, he also helped to sell a shitload of cancer sticks.

Hitler's PR

When Hitler was trying to conquer the world back in 1919 he used a number of different methods to spin his vicious ideologies, something that became an essential part of his rise to power. Nazi propaganda came in a number of different forms including: magazines, textbooks, comics, films, posters and radio. In his literary work Mein Kampf , Hitler gave his thoughts on propaganda stating,

"All propaganda must be presented in a popular form and must fix its intellectual level so as not to be above the heads of the least intellectual of those to whom it is directed."

In hindsite, Hitler with the help of pal Joseph Goebbelssucceeded to both pioneer and revolutionise what we now know as public relations. Evil Bastards.

|

|

|

|

|

|

|

|

|

|

|

|

|

|

Nom, nom, nom...

We here at Untitled don’t believe in annoying people with strenuous exercise routines and binge-cardio programs to keep you in shape. Instead we give you a tasty super-food recipe to make you feel fresh, full and super fine. Enjoy.

----------------

-------------------

Double click to add text

When you double click this text box you can change the text, style, color and fonts.

Two weeks later the guardian had a good stab at the wikileakas co- founderstating:

"Assange can revel in the power the web gives to put lives in danger and ensure he can be what he always wanted: the centre of attention."

Untitled / 04

-  -  -  -  -  -  -  -  -  -  -  -  -  -

The small things in life

Casio Quartz beep alarm clock

The cool kids at Casio have recently brought out this trendy new beep alarm clock to keep you in check with the time all day long. It comes in black, white, red & blue and looks hip on the desk at work or on your bedside table at home.

RRP: $29.95

Available at General Pants Co.

Olympus PEN E-P3

Earlier this year camera giant Olympus announced the latest addition to their family of cool PEN range digital cameras. The new E-P3 boasts a whopping 12.3 megapixel image quality, with full HD movie option. The new release also provides camera lovers with the fastest auto focus system to date. On top of all this quality craftsmenship the E-P3 looks like it came from your dad's treasure chest of old wares with it's chic vintage look. Equally impressive is the range of additional lenses that accompany the the pint-sized SLR. The variety of lenses spans from wide-angle and fish-eye converters to the quintessentail 17mm wide-prime lens.   

RRP: $999

Available from your nearest Olympus dealer

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

|

-  -  -  -  -  -  -  -  - -  -  -  -  -  -  -  -  -  -  -  - 

321 Water

Australian's spend over 500 million big oneson bottled water each year, which we at Untitled think is a bit outrageos, considering we have perfectly good tap water. Not only does the buying of bottled water hurt our fiscal situation, it also has a detrimental effect on our environmet. So Why not drink tap water? It's cheap and tastes just like the othr stuff, especially when you drink it from a 321 Water bottle. 321 water bottles are environmentally friendly and BPA (Bisphenol-A) free. BPA is a damaging chemical used in the production of food and wate storage containers. The creatively crafted bottle saves both pennies and mother nature. Get your hans on one today.

RRP: $55

Available from 321 Water

More facts on the bottled water

03 / Untitled